When considering advertising we normally think of ads or promotions that sell things like clothes, fragrances, or household items.
But advertising is also used by media organisations to provide information and promote media texts like TV shows and music albums.
Other organisations that use advertising include:
- Charities: to raise awareness of issues and encourage people to donate. These adverts are often designed to shock the audience into the act of donating - they may do this by showing disturbing images. Charities such as Barnardos or Childline have used this technique in their advertising.
- Government Departments: the Department of Health uses advertisements to provide information to the general public on how to maintain a healthy lifestyle. An example of this is the NHS Change4Life campaign, which encourages healthy eating habits, or the Ministry of Defence's adverts designed to boost army recruitment.
- Event Organisers: this type of advertising encourages people to attend concerts, sports events, or exhibitions.
Ads are normally produced by advertising agencies and they specialise in creating adverts that can be shared on different platforms including:
- Magazines and newspapers
- Leaflets and flyers
A successful advertisement will consider the brand identity of the organisation, and in some cases, re-invent it in order to attract a new audience or bring back a declining audience.
The skills gained on a media studies degree, combined with personal determination, will help you to succeed in the competitive creative industries
Jobs directly related to your degree include:
Jobs where your degree would be useful include:
Remember that many employers accept applications from graduates with any degree subject, so don't restrict your thinking to the jobs listed here. If you haven't already done so, take a few minutes to answer the Job Match questions to find out what careers would suit you.
Take a few minutes to answer the Job Match quiz and find out what careers would suit you
Try Job Match
Media is a highly popular, and therefore competitive field, so experience is critical. You will need to be motivated and persistent in your applications.
To gain work experience and build up a portfolio of work, contact radio, television, newspaper, PR or advertising agencies and ask about opportunities. Look out for summer placements, part-time and voluntary opportunities while on your course during the summer holidays or evenings and weekends. It may also be useful to get involved with your university radio station, paper or publications office.
Some courses offer the opportunity to undertake a work placement with a media or related company. This provides an excellent opportunity to develop practical and professional skills and to make industry contacts.
Search for placements and find out more about work experience and internships.
Related case studies
Media studies graduates typically enter careers in the media, cultural and creative industries. Areas of work include television and radio, film and video, digital media, computer games, journalism, writing and publishing, PR and media practice.
- communications agencies
- the Civil Service
- further and higher education institutions, such as colleges and universities
- local government
- marketing organisations
- media companies
- the newspaper industry
- PR consultancies
- publishing companies
- TV and radio companies.
Find information on employers in marketing, advertising and PR, media and internet, and other job sectors.
Skills for your CV
The mix of theory and practice in a media studies degree helps you to develop skills in the following areas:
- critical analysis
- commercial and cultural awareness of the media and creative industries
- initiation and development of creative work in writing, audiovisual or other electronic media
- a flexible, creative and independent approach to tasks
- the ability to work to a brief and meet deadlines.
Courses focus on the communication of information across different mediums. The ability to communicate information clearly and effectively is an essential skill all employers look for.
You may choose further study because it's essential for your career path or highly desirable for entry into your chosen career. For example, if you wish to gain entry to a career in teaching or media law, or to branch into journalism or public relations.
Successful completion of postgraduate study does not guarantee entry into any particular area of work but it will enhance your skills and offer you more networking opportunities. Consider your longer term career aims to decide if it is necessary for you. It may be possible to build all the necessary experience you need, while in employment.
For information on further study and to find a course that interests you, see Masters degrees and search postgraduate courses.
What do media studies graduates do?
The top jobs held by media studies graduates employed in the UK six months after graduation are arts officer, producer and director, marketing associate professional and photographer, audio-visual and broadcasting equipment operator.
For a detailed breakdown of what media studies graduates are doing six months after graduation, see What Do Graduates Do?
Graduate destinations data from the Higher Education Statistics Agency.
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