Ache Din Aane Wale Hai Essay Writing

'PM Modi’s slogan 'Acche Din Aane Wale Hain' was stolen from former PM Manmohan Singh's statement'

NEW DELHI: Prime Minister Narendra Modi’s stunningly successful Lok Sabha campaign slogan ‘Acche Din Aane Wale Hain’ was “stolen” from a press statement by former PM Manmohan Singh, claims British writer Lance Price. Speaking to ET on Wednesday, the author of ‘The Modi Effect: Inside Narendra Modi’s campaign to transform India’, said that Modi is adept in turning tables on his opponents.

“I am pretty clear that when Singh said that at the news conference in January (2014), Modi heard that and thought, “That works for me”. It was only a week after, or a short time after, Singh’s statement that the BJP seized on it so effectively. There is also some example that, Modi who is very quick on his feet, he seems to have this knack of turning the attack and every comment by the opposition into something he can use positively in his campaign.

And this was clearly an example of that. Steal your opponent’s best quotes and making them yours,” he said. Claiming that “that phrase alone gave Modi his cue”, Price points out that six days later Modi struck a conciliatory note, saying, “‘I agree with the prime minister. Good days are ahead for India”. But the sting was in the tail. The better days would arrive only when he took over.

‘We should wait for four to six months, but good days are coming. The BJP had its slogan to match Tony Blair’s, ‘Things can only get better’ or Bill Clinton’s, ‘Don’t stop thinking about tommorow’”. While claiming Singh’s authorship over the phrase, the author also adds in the book that “Bollywood lyricist Prasoon Joshi” wrote the title campaign song for the BJP, which had the phrase.

Price claimed that his book was based on extensive conversations with Modi who gave him time even after becoming the PM. The author said his impression was that, “Modi wanted his successful campaign to be recognized alongside the Obama and Tony Blair’s campaigns”. According to Price, Modi, despite being a “consummate politician”, was “uneasy” with queries about corporate funding of his historic campaign. He also found “parallels” in the manner of election campaigning of Modi and Blair, and the social media campaign of Barack Obama and Modi.

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